KRAITZ PINOT NOIR ROSE
Marlatt Vineyard
A celebration of one generation passing the baton to another challenged this family business on how to renew and present itself to a younger audience. Three generations acknowledging "Respect for Legacy" as the core value of the company. In this case, legacy both for the family and the local ecosystem, primary objective of its organic Wine production system.
SERVICES
Research & Strategy
Branding
Custom Glass
The rich fauna that inspired the Kraitz Rose design shares this corner of the Willamette region with the vineyard. Represented on the packaging in a series of illustrations that showcase their love and respect for nature, a rich legacy that certainly improves this corner of the Eola-Amity Hills.
Pinot Noir Rosé uses a very temperamental grape. It only grows well in cold climates that see a lot of rain. This makes the Willamette Valley an ideal location to produce it.
